2012 Summer Olympics Opening Ceremony garnered huge ratings on WDIV
NBC's coverage of the 2012 Summer Olympic Games in London kicked off in spectacular style on WDIV Local 4, garnering huge ratings in Detroit for Friday's Opening Ceremony event. Delivering an average of 20.9 household ratings and a 36 share, WDIV's broadcast significantly outperformed the highly-regarded 2008 Opening Ceremony in Beijing, China, which garnered an average of 15.9 household ratings and a 30 share.
Local 4's broadcast peaked at an astounding household rating of 25.22 and a 42 share. In comparison, the combined average of all other major local stations, WJBK/FOX, WXYZ/ABC, WWJ/CBS, totaled only an 8.9 household rating with a 16 share. In addition on Friday, Local 4's website, www.clickondetroit.com, delivered over 1.4 million pageviews. On Saturday, Local 4’s Olympic coverage averaged a 17.3 household rating and reached an average 20.2 household rating on Sunday, again surpassing viewing totals from the 2008 Olympics in Beijing.
As the excitement of the 2012 Summer Olympic Games continues to grow, WDIV Local 4 is the home of the most complete coverage following local athletes on their quest for Gold. The Local 4 News NightCam, Tim Pamplin, has been re-dubbed as the KnightCam for the London Olympics, providing exclusive stories from his home turf including special features with his Mum. Carmen Harlan, Devin Scillian and Bernie Smilovitz host the nightly Olympic Zone special leading into primetime coverage at 7:30 p.m., with feature reports from Chuck Gaidica, Katrina Hancock and Steve Garagiola.
In light of NBC's live daily daytime coverage of the games, Local 4 News at Noon and Local 4 News at 4pm will move to ClickOnDetroit.com for exclusive webcasts of the day's important news. Flashpoint with Devin Scillian will also move from its regular schedule broadcast spot to an exclusive web-only version at ClickOnDetroit.com. In addition, ClickOnDetroit.com will offer an interactive online version of Jeopardy EXP!, allowing Jeopardy fans to stay in the game during the Olympics.