'We don't even have to try — it's always a good time."

That was the phrase performed again and again, from the dunes of Lake Michigan to the Detroit Zoo in Royal Oak, during the filming of a Pure Michigan video that shows off the depth of tourist attractions in the state.

The video, filmed for Pure Michigan by Jeff Barrett and Rob Bliss of Status Creative, features the Artic Ring of Life at the Detroit Zoo. It was filmed two weeks ago as part of a weeklong road trip to 50 tourist stops in Michigan.

(Read "Pure Michigan Commercial Shot in Royal Oak")

The three-minute video, which can be viewed here, premiered at halftime of the Detroit Lions-St. Louis Rams game on Sunday; the singalong song was Carly Rae Jepsen and Owl City's "Good Time."