Do you know a local nonprofit that could expand its efforts with a new car?
Toyota launched 100 Cars for Good, a major national philanthropy program Monday in which the automaker is giving away 100 cars to 100 nonprofits over the course of 100 days.
Winners will be selected each day through public voting on Facebook.
Camp Casey awarded a truck in first year of program
This is the second consecutive year for Toyota’s 100 Cars for Good program. 100 Cars for Good is the first Toyota initiative to engage the public in determining how its corporate philanthropic donations will be awarded.
Vehicles from the first year of the program were awarded to nonprofits in 31 states and the District of Columbia, including Camp Casey of Royal Oak.
Camp Casey offers programs to children with cancer and their families, including the popular Horsey House Call which brings a horse to the doorstep of kids too ill to attend events offered by the organization.
“In addition to a new truck, Toyota gave us the training and resources we needed to get more sophisticated about social media marketing for the long-term. This has had a real impact, with our ‘likes’ on Facebook jumping five-fold in very short order,” said Molly Reeser, Camp Casey executive director in a press release.
Here’s how the 100 Cars for Good program works:
- Registered 501(c)(3) nonprofit organizations and non-profit Native American or Alaskan tribes with sovereignty can apply online at www.100carsforgood.com beginning on Monday, March 12. This address will link to the 100 Cars for Good Facebook page.
- 100 Cars for Good applications will be open for two weeks (until Monday, March 26 at 11:59 am PST), or until 5,000 applications are received. From this group, 500 finalists will be selected and certified by an independent panel of experts. Finalists will be notified in April.
- Each finalist will then submit a short video and explanation on how a new vehicle would help further its work. Both will be featured on the 100 Cars for Good site.
- Public voting on the finalists will begin on Monday, May 14 at www.100carsforgood.com with five organizations up for consideration each day for 100 consecutive days.
- The four runners up each day will each receive a $1,000 grant from Toyota.
- Finalists will be eligible for one of six Toyota models, including the Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup.
- A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.