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212 Opens on Fifth Avenue

The new downtown restaurant features an eclectic craft cocktail list and steak among its extensive menu.

A new restaurant opened this week at 212 Fifth Ave. in downtown Royal Oak.

212 serves upscale fare from 4 p.m. to 1 a.m. seven days a week. Entrees include Michigan strip steak, Great Lakes walleye and Pekin duck breast.

"We are a primarily Michigan-based company. Our food is all completely made in-house from Michigan distributors. We make our own sausages. We make our own pastas, jams, breads—everything," said Jenna Goudreau, general manager. "We're fine dining, but you're comfortable to come in jeans and a T-shirt."

Mark Itall April 19, 2013 at 03:55 PM
Not shot down Bob, no one has ever submitted plans for a Big Beaver style Steak house in RO.
john doe April 19, 2013 at 04:34 PM
NICK, There was supposed to be a steakhouse on the east side of 5th ave before noodles, two years ago, council said too many liquor lic already... then Emagine gets one, lockhardts, 526, etc.
Nick Raftis April 19, 2013 at 04:57 PM
Agreed, but its different now, the restrictions are minimized because of the new options available from the State, including bistro in the DDA. BTW, Royal Oak is the only city in the State that has its own Liquor Control Commission that reports to the board. Also, I own the Inn Season Cafe and it has been turned down for a lisc. already because of the unique zoning and the lack of parking. But if we were across the street to the west, about 50 feet away, we could get one (thats in the DDA). So I know how you feel John Doe.
royaloakforum.com April 19, 2013 at 05:53 PM
Fortunately you keep the place pretty well packed even without the liquor license, but the increased sales would be nice. Can you do outdoor dining on 4th? And what is going on with the "Hayward Pharmacy" building to your west anyway?
john doe April 19, 2013 at 06:05 PM
Nick, best of luck in your pursuit... thats my point, lic. for all those who apply and meet requirements... there cannot be too many bars, the free market makes sure of that, what will happen is the bars will compete for business and the great businesses will prosper while the shholes will fail and die... and a better city will emerge

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