Meijer Bets Big on Halloween with Thousands of Costumes for Pets (and Kids, too)

As Halloween has grown through the years to become an important retail season, the offerings have also expanded to include costumes and accessories for pets. This growing category means that not only do kids have more choices, but so does the family dog, according to Liwanag Ojala, vice president of e-commerce for Meijer.

“Halloween may be just one day a year, but everyone spends October thinking about the perfect costume, treats and décor for the whole family, so why shouldn’t we include our dogs,” Ojala said. “Whether customers are looking for costumes in extended sizes like plus or tall, or trying to turn their pet into T-Rex or Katy Perry, Meijer is making it easy to step up their Halloween game and stay on budget.”

The Grand Rapids, Mich.-based retailer has aggressively expanded its Halloween selection, increasing costume offerings for pets, adults and kids. Thanks to a wide in-store selection and 4,000 new costumes and accessories added to its online selection at Meijer.com, Meijer now has more than 500 décor items and more than 10,000 costumes and accessories –makeup, nail polish, false lashes, wigs, masks – to help complete any look.

While 150 million Americans are expected to celebrate the holiday this year,consumers are expected to collectively spend more than $330 million on pet costumes this Halloween, according to the National Retail Federation. Not only are more people purchasing Halloween costumes for their dogs but experts say they’re spending much more per costume, with a rise of 40 percent in overall spending since 2010. 

As a destination for pet owners seeking the perfect costume for their furry companion, Meijer offers the widest variety – more than 80 pet costumes – available at Meijer.com. By shopping the more than 10,000 Halloween items on Meijer.com, consumers can take advantage of free standard shipping on purchases of $59 or more through Oct. 21 and many other savings opportunities in-store through the mPerks digital coupons program.

In addition to being a resource for finding a T-Rex costume for Fido, Meijer is partnering with Purina to celebrate creative pet lovers by giving away $10,500 in Meijer gift cards through the Meijer 2013 Halloween Pet Costume Sweepstakes. Customers have a chance to win one of more than 100 Meijer gift cards by submitting a photo of their pet in a Halloween costume. The first 100 customers to submit their photo will win a $100 Meijer gift card and a grand prize winner, selected by Meijer, will win a $500 gift card. The contest runs through Oct. 31, 2013. To enter, go to http://www.meijer.com/content/content.jsp?pageName=purinaand follow the online instructions.

Source: Meijer