Royal Oak-Based Web Series Receives Film Incentives

The Michigan Film Office announced Thursday a second season of a Royal Oak-based Internet program has been approved for film incentives from the state. 

Detroit Rubber Season 2 was awarded an incentive of $68,348 on $235,987 of projected in-state expenditures. The project expects to hire 20 Michigan workers with a full time equivalent of 1 job. 

Detroit Rubber follows Rick Williams and Roland “Ro” Coit, owners of the Royal Oak sneaker shop Burn Rubber and boutique two/eighteen. The show will continue to highlight these Michigan entrepreneurs as they balance family, a growing business and day-to-day struggles. 

Michigan native Christos Moisides will serve as director and producer on the project with executive producers including Marshall Mathers and Paul Rosenberg from Shady Films and Evan Bregman, Ben Silverman, Montrel McKay and Danny Lee from Electus. The eight episode show will again air on the premium YouTube channel LOUD, which has more than 135,000 subscribers and 1.5 million views each week. 

In Fiscal Year 2013, 19 projects have been awarded a total of $33,078,203 on $127,566,757 of approved production expenditures for the year. These projects are expected to create 1,376 Michigan hires with a full time equivalent of 599 jobs. 

The Michigan Economic Development Corporation (MEDC) Film Review Committee, comprised of senior MEDC staff including the Michigan Film Commissioner, reviews all completed applications using the statute to guide approval decisions. 

The Michigan Film Office was created in 1979 to assist and attract incoming production companies and promote the growth of Michigan’s own film industry. The Film Office also administers the incentive program for film, television and other digital media production in Michigan. For more on the Michigan Film Office, visit: MichiganFilmOffice.org. 

Pure Michigan is a brand on the rise, representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead agency for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy. 

For more on the MEDC and its initiatives, visit: MichiganAdvantage.org. For Michigan travel news, updates and information, visit michigan.org.

Source: Pure Michigan Film Office