The digital marketing space is one of the fastest growing industries out there, and Traffic Digital - an online marketing & digital advertising agency has just opened up in the heart of downtown Royal Oak.
Here is a little bit of what they have to say about their search engine optimization services for lawyers (although the same concepts can be applied to all industries).
SEO for Lawyers
The Lawsuit & Law Firm industry is as tough as it gets in the online industry. When it comes to pay-per-click and search engine marketing - it can go upwards of $35-$40 a click. $17K a month budgets for Google AdWords are not uncommon. This is really why you want to sort of shift the emphasis towards search engine optimization, and skew some of those pay per click costs to a long standing option.
What you need is a solution that can get you past your competitors, and a search engine optimization (SEO) strategy that is going to keep you there once you get there (whether you are in the game for bankruptcy or property tax appeal. The differences between an SEO campaign and a PPC campaign are exponentially Different. Here is what a pay-per-click traffic graph usually looks like (taken from actual data).
(See PPC Graph 1 & 2)
Notice that your traffic is totally dependent on feeding Google money, and once you cutt off the dollars, you stop receiving traffic. Wouldn't it be nice if you didn't have to depend solely on Google advertising to start driving leads to your website? Wouldn't it be nice to start getting traffic in the organic results and start seeing traffic graphs that look like this:
(See SEO Graph 1 & 2)
Graphs like this are obtained through search optimization. This is what is going to bring you traffic that you eventually will never have to pay for, and thus allow you to quit your reliance on Google AdWords and PPC campaigns.
Search Engine Optimization (next to email marketing) is where your highest return on investment is going to be (ROI). There are all sorts of search engine optimization agencies out there, but when you choose one, you want to make sure that you are choosing one that is going to deliver results. That is why we are constantly tweaking our services to perfect our SEO strategies and tactics at Traffic Digital - and when is comes to SEO for lawyers, we are the industry leaders.
Time and time again we gain the top rankings for our clients, and in a world where your rankings on Google correlate to the brand, reputation, and forefront of your business, it is very important to make sure you are sitting in the best position possible for an array of keywords that are related to your business.