Sports
Baseball & Beer Hit It Off in Royal Oak
Opening Day celebrations approach holiday-level sales, according to Miller Lite distributer.
Opening Day truly is a holiday in Michigan.
With more than 450 people hopping on buses in Royal Oak headed to Comerica Park today, one might think it's a federal holiday.
"Opening Day is busy for us all day long," said BlackFinn Restaurant & Saloon operating partner Nicholas Filimon. The bar sold-out nine buses to see the Tigers take on the New York Yankees today, with the first pitch at 1:05 p.m.
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"Even people that don't go to the game take long lunches or they leave work early and watch the game on TV here. It's a lot of fun. It's a great day for sales," Filimon said.
Alcohol-iday
According to Miller Lite, sponsor of the Detroit Tigers, the brewer experiences holiday-level sales during Opening Day across metro Detroit.
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Oakland County-based Powers Distributing saw a 6 percent increase in Miller Lite sales during this time period in 2012 as compared to 2011 sales, according to a press release from the distributor. Powers offers Tigers-branded Miller Lite products and fans can find a free Tigers T-shirt offer on Miller Lite’s 15-pack of 12 ounce cans.
"Opening Day is not quite St. Patrick's Day, but it's up there," Filimon said. And, yes, he expects to sell a lot of Miller Lite today.
Where to watch the game in Royal Oak
If you don't have tickets to the game, here's some suggestions on where to grab a beer and catch the excitement in Royal Oak:
- BlackFinn
- Lockhart's BBQ
- Rock on Third
- Mr. B's Pub
- Royal Oak Brewery
- Cantina Diablo's
RELATED:
- It's Almost Here: Opening Day at Comerica Park!
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