Detroit Zoological Society Grabs the Brass Ring with International Award for Marketing Excellence
"Vitamin Z” takes the prize for world’s best integrated marketing campaign.
The Detroit Zoological Society’s “Vitamin Z” campaign has won the 2012 Brass Ring Award for Marketing Excellence. The campaign received the award for best integrated marketing from the International Association of Amusement Parks and Attractions (IAAPA). The award was presented Nov. 14 at the IAAPA Attractions Expo in Orlando, Fla. “It’s a great thrill to have the Vitamin Z campaign recognized as the best marketing program in the world,” said Detroit Zoological Society Executive Director Ron Kagan. “Theme parks, museums, zoos, aquariums and other attractions worldwide compete for this coveted award.” Created by Detroit-based Doner, the winning campaign captures real, non-scripted moments of awe and excitement as children experience all …
